轩乐中国区宣传片脚本

三百年的热情，三百年的经验，三百年的沉淀，三百年的传承。

三百年的葡萄酒大师，带你走进葡萄酒的世界。

300 years of enthusiasm, 300 years of experience, 300 years of connotation and 300 years of heritage

A wine master with a history of 300 years will bring you to the world of wine.

                               ——引子

篇章：三百多年的葡萄酒家族

Part 1: A wine family with a history of 300 years

1694年，Johann jakob castell在瑞士施维茨州创立了属于自己家族的品牌，这就是轩乐的开始。伴随着时光的流转，对葡萄酒的热情和执着影响着轩乐家族里的每一代人。

In 1694, Johann Jakob Castell founded the brand of his own family in Kanton Schwyz, Switzerland, i.e. the beginning of SCHULER.  With the change of times, enthusiasm and dedication toward wine has been influencing each generation of SCHULER family.  

酿造好酒需要丰富的经验，一个品牌的传承更需要发展和创新的动力。三百多年来，轩乐家族始终延续着对葡萄酒的热情和执着，不断酝酿出新的甘醇。如今，轩乐已成为享誉世界的葡萄酒大师。

Excellent wine making requires a wealth of experience while the heritage of a brand needs motivation for development and innovation.  Over 300 years, SCHULER family always continues its enthusiasm and dedication toward wine, and constantly creates new fine products.  Today, SCHULER has become a world-renowned master of wine. 

第二篇章：资深的葡萄酒大师

Part 2: A wine master with rich experience

酿制葡萄酒需要的不仅仅是专业的技术，更重要的是持续的热情和独特的经验，其中，对细节的把控往往是成就佳酿的关键。

Wine making does not only require professional techniques.  It is more important to have continued enthusiasm and unique experience.  The key to get fine wines often comes down to control on details.

要获得优质的葡萄酒，高品质的葡萄是必不可少的。充足的阳光、雨水和优质的土壤，正是获得高品质葡萄的重要因素。此外，辛勤的劳作、对细节的关注，以及严格的挑选，也是创造优质葡萄酒的必要条件。

To obtain fine wines, high-quality grapes are essential.  Sufficient sunshine, rain and quality soil are all important factors.  Hard working, attention to details and rigorous selection are also necessary conditions.   

环境优良的葡萄酒窖是催生优质葡萄酒的佳场所。

A wine cellar with nice environment is the best place for quality wine making. 

漫长的酿制过程中，任何一点微小的错误都有可能造成无法弥补的缺憾。因此，必须坚持始终如一的高度专注，才能保证这些优质的葡萄酒能够以完美的姿态呈现。轩乐以严谨的态度生产自己的葡萄酒，并且将这种态度应用于挑选供应商的原则中。

In the long making process, any tiny mistake may result in irreparable defect.  Therefore, we must consistently keep intensive attention to ensure the perfect quality of these fine wines.  SCHULER is producing wines with the most stringent attitude, which has also been adopted in the selection of suppliers. 

为了酿制高品质的葡萄酒，轩乐与波尔多的玛歌酒庄，红颜容酒庄及隆河谷的吉佳乐世家一样，选择与世界知名的橡木专家Séguin Moreau合作，生产属于我们自己的橡木桶。

To make high-quality wines, SCHULER, as Chateau Margaux and Chateau Haut Brion in Bordeaux and E.Guigal in Rhone, has joined hands with world-renowned oak expert Séguin Moreau to produce our own oak barrels.

第三篇章：严谨的质检专家

Part 3: An expert with strict quality control

不是每一颗葡萄都有这样的资格，成为您杯中的佳酿。

Not every grape has the qualification to join the wine in your glass.

上好的葡萄酒需要通过严格的检测和质量把控。

Fine wines must pass through strict testing and quality control.

轩乐自创立以来，所有的葡萄酒都经过实验室严密的分析以及酿造团队的逐一品鉴，只有质量的葡萄酒才能够通过这些经验丰富的葡萄酒专家的测试。

Ever since the establishment of SCHULER, all its wines have gone through rigorous laboratory analysis and tasting by the team of experienced wine experts, who only recognize top-quality products. 

作为一家已经获得国际质量管理体系认证超过15年的瑞士企业，轩乐严格遵循ISO9001:2000标准，做好各个环节的质量把控，以满足客户对高品质的追求。

As a Swiss company that has been accredited by the international quality management systems for more than 15 years, SCHULER strictly follows the ISO9001:2000 standard to control the quality of all aspects, so as to meet customers’ needs on high quality.

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第四篇章：一流的品鉴大师

Part4   A world-class wine connoisseur

三百多年来，轩乐人始终秉承着顾客至上的工作态度，热情、专注的为每一位客户提供周到的服务。这也让轩乐一直保持着良好口碑，成为无数爱酒人士的知音伴侣。

Over 300 years, our people have been adhering to the customer-oriented attitude and enthusiasm, dedicated to offering attentive service to every customer.  This is what allows SCHULER to maintain a good reputation and become a bosom companion of numerous wine lovers.

在我们的酒庄里，您更能够身临其境的感受这一切。美丽的田园风光、丰盛的美食，当然，还有轩乐的精选佳酿。无论在瑞士的瓦莱州还是意大利的托斯卡纳，你都可以享受到这样的舒适和美味。

In our wineries, you may have an immersive experience of all of these, amazing rural scenery, sumptuous cuisine, and of course, selected fine wines of SCHULER.  No matter in the Wallis of Switzerland or Tuscany of Italy, you can enjoy such comfort and deliciousness.

中国有句古话叫“以酒会友”，在欧洲也有着类似的看法。轩乐会经常举办不同类型的品酒活动，邀请客户参与互动，每一位热爱葡萄酒的客户都是轩乐的好朋友。我们提供多种口味的葡萄酒以满足不同客户的需求，每一种都经过精挑细选，每一种都独具特色。

There is a Chinese old saying called “making friends by wine”.  We European people also share a similar perspective.   SCHULER often holds different types of wine tasting events to treat every wine-loving customer as a good friend.  We offer various flavors of wine to meet customers’ different needs.  Each wine is carefully selected and uniquely featured.

第五篇章：葡萄酒大师来到中国（上海）

Part5   A wine master settled down in China (Shanghai)

怀着对中国的友好和向往，轩乐不远万里来到了中国，在上海建立了家专卖店。精选的佳酿、资深的专家，三百多年的葡萄酒大师如今就在您的身边。

With friendliness and yearning towards China, SCHULER has traveled here from afar to set up its first store in Shanghai.  Selected wines, experienced experts and a wine master with a history of over 300 years are now by your side.

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